ABOUT US
The quiet force behind prestige beauty in Bulgaria.
We started in 1994 with a small boutique and a clear conviction: Bulgaria deserved a real beauty culture. At the time, premium cosmetics barely existed here. We did not wait for the market to form, we helped form it, one training, one event, one partnership at a time.
Over three decades, that early ambition grew into something substantial. We built modern retail concepts, forged lasting partnerships with the industry's leading retailers, and developed the kind of operational infrastructure that prestige brands require but rarely find outside Western Europe.
Today we distribute over 25 of the world's most selective maisons in perfumery, skincare, makeup, and hair care. Our approach is straightforward: we treat each brand's standards as our own. Both sides invest, both sides grow. That is the only model of partnership we know.
What holds it all together is the team. Many of our people have been here for well over a decade. They stay because the culture is genuine, built on trust, creative latitude, and a shared belief that this work matters. It is not a corporate value statement. It is simply how we operate.
The 6 values behind every partnership
Expert in prestige beauty
Selective distribution is all we do, and all we have ever done. Three decades of focus produce a kind of knowledge that cannot be improvised.
Perfection in operation
Purpose-built infrastructure, European-standard logistics. Every product handled with the rigour that prestige demands.
Beauty advisor expertise
We trained our first consultants before the market even existed. That culture of education has never stopped.
In-store excellence
A brand's presence at the counter is everything. We ensure it is flawless across every partner and every location.
Passion for detail
No activation is templated. Every campaign, every launch, every window display is conceived specifically for the brand it serves.
Vision and creativity
The same instinct that led us to pioneer an industry continues to shape how we approach each new challenge.